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Tranexamic Acid Cream, Retinal Serums Lead K-Beauty Skincare Trends

Consumers seek exfoliating action for even-looking skin without the ouch.

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By: Lianna Albrizio

Associate Editor

Top branded hashtags include #medicube at 9,200.

When it comes to skincare trends for 2026, it’s Korean beauty for the takeover. From Sephora’s partnership with Olive Young to Ulta and Target expanding their K-beauty aisles, analysts at Spate say K-beauty is driving skincare’s new frontier. According to Spate’s Popularity Index, the moment’s skincare trends driven by K-beauty brands in the US are tranexamic acid cream and retinal serums. Tranexamic Acid Cream Tranexamic Acid Cream is a non-exfoliating treatment typically used to su...

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